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Most commercial scent hides behind the word “fragrance,” which can legally conceal hundreds of individual chemical compounds.
Steinemann A. et al., Air Quality, Atmosphere & Health, 2016–2019. Reflects fragranced consumer products broadly — air fresheners, cleaning products, personal care — not any single brand.
TRANSPARENCY / STANDARDS
01 / INGREDIENTS
No mystery “fragrance.” We publish what goes into the blend and what goes into the room.
02 / STANDARDS
We publish what we allow, what we exclude, and the operating standards we expect our scent programs to meet.
03 / RECORDS
Ingredient documentation, organic certifications, and relevant supplier certificates are kept on record and available to review.
INGREDIENTS · STANDARDS · DOCUMENTATION · ACCOUNTABILITY
ROOMS / WHERE IT RUNS
R / 01
Shared offices
Enough to notice. Not enough to discuss.
R / 02
Retail & showrooms
Stay and look. Do not walk into a perfume counter.
R / 03
Hotels & F&B
An arrival note. Not a wall at the entrance.
R / 04
Clinics & studios
Clean air. If it smells like a corridor or a candle shop, kill it.
Not sure which room you have? That is the survey.
From $80 monthly. Coverage follows the room.
HOW IT RUNS
subscribe
Coverage is matched to floor area, operating hours and how the room is actually used.
About 20 minutes on site. No subscription until the room is measured.
01
Survey the room
Floor area, airflow, operating hours, traffic and where people actually stay.
02
Sample on site
The blend is judged in the actual room, not on a perfume strip.
03
Match coverage
Diffusion and equipment are sized to the space and its operating hours.
04
Run. Review. Change.
Swap or stop a scent if it does not work for the room.
FIRST ROOMS, 2026